People before profit
Every home you buy makes a difference. The money we make by selling homes is reinvested into our organisation to help those who need it.
We do so much more
In 2021 we had 125,000 people living in our social housing homes. The money we made by selling new homes, alongside other grant funding, meant we were able to invest over £110m in these homes last year. It also meant we were able to provide housing, care and support for 11,000 more vulnerable people in our services across the UK. These services help older people and people with physical or mental health issues.
Always at hand
Since 2020 we’ve also been able to invest in supporting our customers during the pandemic. Our teams have made over 35,000 welfare calls to customers and we’ve invested in a financial support team to help customers to deal with some of the financial difficulties they face every day.
Investing in others
We’ve also invested in communities across the UK to help them grow. This year, our teams have supported projects like community clean-up days and a programme to help customers to use digital to improve their quality of lives. We’re also proud to run an apprenticeship programme for our customers.